Strategic Show Development Services

MSE Management provides Strategic Show Development services that ensure the event is appropriately positioned and everyone’s investment is worthwhile and that short and long term goals are met. Our broad range of Strategic Show Development services includes:

  • Industry research and analysis
  • Strategic planning and development of events
  • Ideation, business branding and image building
  • Alliance development

Industry research and analysis provides the necessary information to enable MSE Management to create exactly the right type of strategic master plan. Our research includes the interviewing leaders of industry organizations and potential exhibitors, current exhibitors, sponsors, publications and associations.


Strategic master plans are used to create the appropriate event that brings together the many interdependent industry segments that make up a market. MSE Management negotiates and develops sponsoring agreements with appropriate organizations, such as associations and publications. We also develop future growth and location plans for the next 5–10 years to help achieve strategic goals that:

  • Satisfy the needs of the industry, sponsors, exhibitors & attendees
  • Develop awareness of business opportunities for industry leaders within different segments of the marketplace or industry
  • Generate a positive cash flow from the event
  • Create an exciting and stimulating experience for all who attend
  • Attract more qualified attendees to an existing event
  • Provide a high level of education for attendees


Ideation and Innovative Techniques provide unique ways to increase exposure for, and support of, the event, including::

  • Alliance Development
  • Risk Reduction through “No and Low Cost” Promotion
  • Ideation & features that can be sponsored
  • Strategic Planning
  • Business Branding
  • Image Building

Current Shows

The New York International Travel Show | October 26-28, 2023

Past Shows

The New York International Travel Show | October 28-30, 2022
The New York Times Travel Show | January 24-26, 2020
The New York Times Travel Show | January 25-27, 2019
ETI – International Tourism Expo May 11-14, 2016
Agent@Home Travel Summit September 15-18, 2015 Long Beach, CA
Agent@Home Travel Summit September 29 - October 2, 2015 Atlantic City, NJ

Where to Find Us:

MSE Management, Inc.
52 Sagamore Road
Bronxville, NY 10708

Phone: (914) 525-4664

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