Strategic Show Development Services

MSE Management provides Strategic Show Development services that ensure the event is appropriately positioned and everyone’s investment is worthwhile and that short and long term goals are met. Our broad range of Strategic Show Development services includes:

Industry research and analysis
Strategic planning and development of events
Ideation, business branding and image building
Alliance development

Industry research and analysis provides the necessary information to enable MSE Management to create exactly the right type of strategic master plan. Our research includes the interviewing leaders of industry organizations and potential exhibitors, current exhibitors, sponsors, publications and associations.

Strategic master plans are used to create the appropriate event that brings together the many interdependent industry segments that make up a market. MSE Management negotiates and develops sponsoring agreements with appropriate organizations, such as associations and publications. We also develop future growth and location plans for the next 5–10 years to help achieve strategic goals that:

Satisfy the needs of the industry, sponsors, exhibitors & attendees
Develop awareness of business opportunities for industry leaders within different segments of the marketplace or industry
Generate a positive cash flow from the event
Create an exciting and stimulating experience for all who attend
Attract more qualified attendees to an existing event
Provide a high level of education for attendees

Ideation and Innovative Techniques provide unique ways to increase exposure for, and support of, the event, including::